Comment about Advertising

[Tragio]

Comment:

Advertising manipulates consumers more that it informs them.

Nowadays the society is confronted with massive amounts of advertising in every place. It is impossible to ignore the fact that they are having consequences on our daily life. This raise the question if advertising manipulates consumers more than it informs them.

Firstly we have to admit that on each day a huge number of ads are telling us which items we have to buy. Minds react on that flood with becoming rapidly immune against most of the ads. One effect of the ad companies is that they are trying new ways to reach our mind with funny, sad, or even mind-boggling pictures in which their products are wrapped up. They are playing with images which appeals to our emotions. In that way they are manipulating our subconscious and transfer a feeling of demand in our mind.

For example most of the car ads are connected with pictures of wide landscapes, freedom, adventure and amusement. This creates a demand of wanting to have the same feeling, which can be solved by buying the car shown at the end of the ad. You can easily reveal such ads, by asking yourself if you know any of the products feature afterwards. You will notice that nowadays most of the ads are aiming on our subconscious.

In the future it is more likely that ads will go deeper in that method of reaching our minds. We have to be considered about their aims to avoid tapping in their traps. The best way to do this is education. You can´t avoid things you are not beware of.

[caro64]

Hello Tragio,
I personally have no idea what your intentions are by posting this here.
Best wishes,
Caro

[Keswick]

Hi Caro, I think Tragio wants us to correct the essay. I don't like it at all when people just post comments/texts without telling us what they want. They should at least be polite enough to ask for help.

Just my 2 pence.. .

[nic77]

Hi,

jaaa. eine Fragestellung wäre schon schöner gewesen, aber das gewählte Forum lässt mich vermuten was du willst
ich finde das hört sich nicht schlecht an. ein paar sachen würde ich anders schreiben. (teilweise nur ausdruck/style). Bitte beachte aber dass ich auch kein Profi bin. Lebe zwar im Englischsprachigen Raum, aber als perfekt würde ich meine Sprachkenntnisse lange nicht einordnen (deswegen nutze ich dieses Forum ja auch selbst )

Advertising manipulates consumers more than it informs them

Nowadays the society is confronted with massive amounts of advertising everywhere. It is impossible to ignore the fact that it has consequences on our daily life. This raises the question if advertising manipulates consumers more than it informs them.

Firstly, we have to admit that a huge number of ads influence our purchase decisions every day. The human mind reacts on that flood with becoming rapidly immune against most of the ads. The consequence is that advertising companies are trying new ways to reach our mind with funny, sad, or even mind-boggling pictures in which their products are wrapped up. They are playing with images which appeals to our emotions. In that way they are manipulating our subconsciousness and transfer a feeling of demand to (?) our mind.
For example most of the car ads are connected with pictures of wide landscapes, freedom, adventure and amusement. This creates the wish to have the same feeling, which can be fulfilled by buying the car shown in the ad. You can easily reveal the manipulating or information aspect of ads, by asking yourself if you know any of the products features after seeing the advertising. You will notice that nowadays most of the ads are aimed at our subconsciousness/subconscious mind and have only a small amount of information content.

In the future it is morelikely that advertising companies will pursue that method of reaching our minds. We have to be aware of their aims to avoid tapping in their traps. The best way to do this is education. You cannot avoid things you are not aware of.

[caro64]

I just think it's a flaming cheek that some people can't say 'please' @ nic77 that was very kind of you, I just hope you get a 'thank you'.
Have a nice day,
Caro